Looking back at 2015, it was a busy year for Social Media. Though we had lots of competitors vying to be the new ‘it’ network, the top 7 are still the most popular: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Google+. Some apps, like Snapchat and Vine, have gained popularity with the younger generations, but do not have the mass
Read more →Archive for the Privacy Category
If I had asked you to connect to the ‘internet’ a few years ago, you would have opened a browser window on your computer or handheld device. Today we can connect to the internet using any number of devices from wearables (e.g. FitBits) to thermostats to kitchen refrigerators. Collectively all these devices and connections are known as the Internet of
Read more →Every time you go online you add to your digital footprint, or binary tattoo. The information collected is made up of what you enter online (likes, comments, posts), your behaviour (what sites you visit, how you interact with them) and what inferences companies can make based on the first two pieces of data. This data is used to target ads and make marketing decisions.
Read more →Earlier this year I had the privilege of visiting Disney World in Orlando with my family – or maybe the word ‘privilege’ depends on how much I like to stand in long lines. Either way, we booked our hotel and plane tickets two months in advance. For other trips, we’d probably be done until departure, but not Disney. Shortly after booking I
Read more →If you are like me, you have more online accounts and passwords than you can possibly remember. Every website seems to require a login. When you find yourself needing to sign up for the 59th time, it can be quite exhilarating to be offered the ability to sign on using Facebook, LinkedIn or another network you already have. This seems perfect!
Read more →